So, since my last post was actually just posted, but was meant to be posted back in late October/early November, I figure now is as good a time as any to give some information on how the remainder of the semester went.
After Academy Week I was able to participate in the Elite Eight Brand Management Case Competition at the University of Minnesota. The teams, from Kellogg,
Fuqua, Ross, Anderson, Haas, Kelley, Minnesota, and Wharton, all were presented a real challenge that the marketing team at 3M was facing regarding a new consumer product. I can't go into too much detail, but the challenge involved naming of the product, segmentation, and developing a global comprehensive marketing plan all within 36 hours! Though we didn't place it was a lot of fun, a definite challenge, and a great learning experience. My team was great to work with as we challenged
each other and still worked well under the time-constraints we were given.
School kept on going, however, whether we wanted it to slow or not. The remaining weeks of class flew by with a few mid-terms and even a final or two prior to the internal 1st year case competition. This year's case, like that described above, was a live case for Eaton Corp and involved Green technologies and global expansion. Each team had to assess the situation, recommend entry into one of three countries, a path of entry (greenfield/D
e Novo, Joint-Venture, Acquisition, Partnership, etc.), and provide details for why this is the best country and method of entry. We were given far
too much time in my opinion for this case (almost a full-week) because that provides too many opportunities to go down the
wrong path in our research. I prefer the 24-48 hour competitions so you have to make a decision and own it...right or wrong you have confidence in your choice! Each team was given feedback on presentation style, PowerPoint deck, analysis, etc.
Finals came shortly after Case Comp and was really busy. We all went into cram mode, in essence, working on one subject for 2 days and taking a test, then switching gears for another subject and repeat. It was a hectic week, but we all survived! The funniest part of finals week was that about 80% of the male students decided to either not shave, or do something
interesting with their facial hair. Walking through the school we were all subjected to some hilarious mustaches, and some hideous (mine not withstanding) creative facial hair
fiascoes. At the end of the week there were a number of social gatherings put on by the school including the "End of Core Party", which was a lot of fun!
Winter Break was what you made it I guess. Some of my friends did a lot of traveling, others stayed in, but most were still busy with networking and interview prep. I had a number of mock interviews and informational discussions with company representatives during the break. Also, the week before school restarted, there were a few student-organized 'treks' to cities for company visits. I attended 2 and co-led a 3rd. I was in Minneapolis for 2 days during which 20+ of us visited with Land
O'Lakes, 3M, General Mills, and Target. We got to meet a lot of people in the marketing organization at each of these companies and learn more about their jobs and what it's really like to work for each of the companies. It was a great complement to the on campus events that many of these companies had held down in
Bloomington over the course of the semester. Most of that same group then drove to Madison for a full-day visit with Kraft-Oscar/Mayer. This, too, was fun and insightful. The team introduced us to a number of branders from many schools (not just Kelley Alum) and took us on a tour of Madison (a great city,
btw). After that a group of us hopped on a bus to Chicago. We then got to meet with the marketing consulting arm of
GfK (a large marketing research firm), had a happy hour with local alumni, and then a full-day event with
Conagra in
Naperville. All of the companies I visited during these treks put on a great event for us and gave us a lot of exposure to how things really work within their organizations.
Then began 2
nd semester - and for that, I think I'm going to wait another week or so to write about...hopefully not too long